The success of Adsense relies on the simplicity of your blog. If you
want to make money with Adsense, then keep it simple. I will get down to
the details below.
Bad Placement of Google Adsense
I visit lot of blogs that have too many advertisements distracting the reader's attention. I can understand their eagerness in maximizing the available space. But, Adsense is not about maximizing your advertising space. You need to use the space intelligently and place the advertisements strategically. I will show you an example which I feel is not the right way of using Adsense. (Note: This is an example and if it resembles any existing blog, it is by coincidence and not intentional.)
Look at how the 125 by 125 advertisements are distracting the attention away from Adsense ads. If you are good at probability, work out what is the probability of someone clicking on the Adsense ad.
All Adsense or No Adsense
Let me tell you something. If you are using Adsense on a blog, do not put any other advertisement on this blog. If you want to put other advertisements on your blog, then do not use Adsense. As simple as that. You may ask why. Google does not prevent us from displaying other advertisements. True. But, from my experience, you cannot make money with Adsense if you concentrate on other advertisements too. You are splitting your visitors between your different ad networks. This means that your CTR is pretty low as far as Google is concerned and it will reduce your earnings.
The problem here is getting the attention of the reader to your advertisement and getting him/ her to click. Just think about it. Do you want your reader to click on an Adsense ad that brings you $1 or even 25 cents per click or you want him to leave the site clicking on a Project Wonderful ad that fetches you 0.01$ per day?. I am not trying to compare advertising networks nor I am concluding which is more profitable for the blogger. The idea is whichever you choose to go, you should do the right thing.
Good Placement of Adsense
I will you show a good display of Adsense ads in the following example.
Look at how the 468x60 Adsense ad is neatly arranged on top of the post and a 160x600 ad runs all along the height of the post. If a reader gets bored with the content of the post, the first thing he/ she will do is to click on the Adsense ad. There is nothing distracting the reader from not doing so. The picture below shows how the ending of the post can help you.
Look how nicely a big rectangle ad is placed at the end of the post. If the reader completes reading the post and still unable to get the information he/ she wants, they are most likely to click on the ad below.
Ideal Layout for Adsense blogs
In all my Adsense blogs, I like to have a 468x60 ad at the top of the post, a 160x600 ad running along the right side of the post and a 336x280 or 300x250 ad at the bottom of the post. This type of placement has worked wonders for me. This has increased the Click Through Rate. I won't confirm that this is the best combination, you may have to try it out yourself and find the ideal combination for your blog. But, generally, this is a good combination.
Conclusion: Keep it Simple
To conclude, keep your blog as simple as possible to make money with Adsense. Minimize the number of outgoing links; do not use any other advertisements other than Adsense; do not cramp your blog with information that distracts the reader like your blog statistics or page rank or subscribe button.
Finally, will I get good earnings from the click after doing all these? I don't know. That's a completely different topic. This post has concentrated mainly on improving your click-through rate and not on your earnings. Please subscribe to my feed if you like this post
Bad Placement of Google Adsense
I visit lot of blogs that have too many advertisements distracting the reader's attention. I can understand their eagerness in maximizing the available space. But, Adsense is not about maximizing your advertising space. You need to use the space intelligently and place the advertisements strategically. I will show you an example which I feel is not the right way of using Adsense. (Note: This is an example and if it resembles any existing blog, it is by coincidence and not intentional.)
Look at how the 125 by 125 advertisements are distracting the attention away from Adsense ads. If you are good at probability, work out what is the probability of someone clicking on the Adsense ad.
All Adsense or No Adsense
Let me tell you something. If you are using Adsense on a blog, do not put any other advertisement on this blog. If you want to put other advertisements on your blog, then do not use Adsense. As simple as that. You may ask why. Google does not prevent us from displaying other advertisements. True. But, from my experience, you cannot make money with Adsense if you concentrate on other advertisements too. You are splitting your visitors between your different ad networks. This means that your CTR is pretty low as far as Google is concerned and it will reduce your earnings.
The problem here is getting the attention of the reader to your advertisement and getting him/ her to click. Just think about it. Do you want your reader to click on an Adsense ad that brings you $1 or even 25 cents per click or you want him to leave the site clicking on a Project Wonderful ad that fetches you 0.01$ per day?. I am not trying to compare advertising networks nor I am concluding which is more profitable for the blogger. The idea is whichever you choose to go, you should do the right thing.
Good Placement of Adsense
I will you show a good display of Adsense ads in the following example.
Look at how the 468x60 Adsense ad is neatly arranged on top of the post and a 160x600 ad runs all along the height of the post. If a reader gets bored with the content of the post, the first thing he/ she will do is to click on the Adsense ad. There is nothing distracting the reader from not doing so. The picture below shows how the ending of the post can help you.
Look how nicely a big rectangle ad is placed at the end of the post. If the reader completes reading the post and still unable to get the information he/ she wants, they are most likely to click on the ad below.
Ideal Layout for Adsense blogs
In all my Adsense blogs, I like to have a 468x60 ad at the top of the post, a 160x600 ad running along the right side of the post and a 336x280 or 300x250 ad at the bottom of the post. This type of placement has worked wonders for me. This has increased the Click Through Rate. I won't confirm that this is the best combination, you may have to try it out yourself and find the ideal combination for your blog. But, generally, this is a good combination.
Conclusion: Keep it Simple
To conclude, keep your blog as simple as possible to make money with Adsense. Minimize the number of outgoing links; do not use any other advertisements other than Adsense; do not cramp your blog with information that distracts the reader like your blog statistics or page rank or subscribe button.
Finally, will I get good earnings from the click after doing all these? I don't know. That's a completely different topic. This post has concentrated mainly on improving your click-through rate and not on your earnings. Please subscribe to my feed if you like this post
